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Sunday, January 11, 2009

Issaquah Optimists find their target audience

Does your Optimist Club have a close relationship with a school? A close enough relationship that they publish your flyers on the high school web site? The Issaquah Optimist Club has formed a partnership with the Issaquah High School that allows them to broadcast youth serving activities through this important portal.

Click on this link to take a look at the flyer that promotes the Optimist International Essay Contest for the Issaquah Optimist Club. In addition to reaching their target audience with great placement on the high school website, the flyer has accomplished other important tasks:

It connects the club with something larger than themselves -
Optimist International.

It explains the purposes of Optimist Clubs with a clear,
easy-to read layout.

It provides multiple contact points for more
information.

It includes the entry form and provides a list of all things
to include with the entry.

It tells what the awards are and when they will be given.

Great job Issaquah Optimists!

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