Attracting new members to participate in a club or organization is always a challenge and many service clubs find attracting younger members to be a special challenge. As our organization has grayed, some might say they have lost their relevance. I beg to differ. Adopting a positive attitude and serving our communities with a focus on the youth is always a relevant pursuit. However, it might be that we need a different messenger.
For that reason, among others, Optimist International is now encouraging a new group for our existing clubs: the Social, Service and Young Professionals Group.
Some organizations call this concept a satellite club because the idea is that the new group of young people will meet at a different time and location from the regular club with which it is affiliated. The focus will be social first, professional second, and service third.
It's a win-win for Optimist Clubs for they find new people to carry forward the mission and purposes of Optimist International. In addition, the District may receive new club building credit for starting a social, service and young professionals group. Most important, when you turn service and membership into a social opportunity instead of an obligation, you also serve more children and as we know, that's what Optimist Club members long to do.
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